Another month of running a fashion brand. Some new clothes, a few parties, a couple of collaborations and a lot going on behind the scenes. October kept us pretty busy. We took over Paddington with some friends, made a few custom tees, celebrated a store opening and finally got our hands on a jacket we've been talking about for months. Here's what October looked like from our side of things. Room For Two. Or A Few We kicked off October by taking over Paddington for three days with our good friends at RUBY PRINCE. Two brands, one space and a pretty good excuse to get everyone together. There were plenty of familiar faces, some new ones and a Saturday night launch party that got a little more crowded than expected. Big love to CINCA Tequila for keeping the drinks flowing and everyone who came through to hang out, shop and show some love. We should probably do this again sometime. ZANEROBE X RUSH Sometimes a collaboration is as simple as making something cool for your mates. We put together some custom ZANEROBE tees for the DJs at RUSH, and they returned the favour by throwing a party. Naturally, we weren't going to miss that. Good music, good people and another reminder that some of the best things happen when you get together with the right crew. The Chore Jacket Finally Arrived Good things take time. Apparently this one needed a little extra. After a longer wait than we'd planned, our Chore Jacket finally landed in October. Inspired by traditional workwear, we've given it the ZANEROBE treatment with an oversized, cropped silhouette, heavyweight-looking cotton twill and a heavily washed Vintage Blue finish. All the classic details are there. Patch pockets, a standard collar and a four-button front. Nothing complicated, just a really good jacket. We think it was worth the wait. Hopefully you do too. SHOP THE CHORE JACKET HERE New & Re-Stocked Hoodies Dropped We couldn't let October go by without adding a few more hoodies to the rotation. Our Box Crop Hood returned with a fresh new colour combination, alongside some familiar favourites that have been missing for a while. Same oversized fit. Same cropped silhouette. Same hoodie you'll probably end up wearing three days in a row. No judgement here. SHOP OUR HOODIES HERE That's October! Between the events, new releases, late nights and everything else that goes into keeping a fashion brand moving, it's been a pretty good month. And that's just the stuff we remembered to film. See you in November. Shop New Collection
